{"id":8935,"date":"2026-02-25T13:43:30","date_gmt":"2026-02-25T13:43:30","guid":{"rendered":"https:\/\/cherish.bg\/?page_id=8935"},"modified":"2026-02-25T13:45:36","modified_gmt":"2026-02-25T13:45:36","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/cherish.bg\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8935\" class=\"elementor elementor-8935\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9199aeb e-con-full e-flex e-con e-parent\" data-id=\"9199aeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d1d38d e-con-full e-flex e-con e-child\" data-id=\"2d1d38d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ccd30a e-flex e-con-boxed e-con e-parent\" data-id=\"3ccd30a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58da52d e-con-full e-flex e-con e-child\" data-id=\"58da52d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348b666 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"348b666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t<h2 class=\"qodef-m-title\">\n\t\tPRIVACY POLICY\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9726612 elementor-widget elementor-widget-text-editor\" data-id=\"9726612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Data Controller<\/h2>\n  <p>The data controller within the meaning of Regulation (EU) 2016\/679 (GDPR) is:<\/p>\n  <ul>\n    <li><strong>Sofbau EOOD<\/strong><\/li>\n    <li><strong>UIC:<\/strong> 205731676<\/li>\n    <li><strong>VAT ID (under the Bulgarian VAT Act):<\/strong> BG205731676<\/li>\n    <li><strong>Address:<\/strong> Sofia, Prof. Tsvetan Lazarov Blvd. No. 126, Block A, Floor 4, Bulgaria<\/li>\n    <li><strong>Email:<\/strong> sales@cherish.bg<\/li>\n  <\/ul>\n\n  <h2>2. What Data We Process<\/h2>\n  <h3>2.1 Data Provided by You<\/h3>\n  <ul>\n    <li>name<\/li>\n    <li>phone<\/li>\n    <li>email<\/li>\n    <li>content of the inquiry.<\/li>\n  <\/ul>\n\n  <h3>2.2 Data Collected Automatically<\/h3>\n  <ul>\n    <li>IP address;<\/li>\n    <li>device\/browser data;<\/li>\n    <li>website behavior (pages visited, time spent, clicks, traffic source);<\/li>\n    <li>identifiers and data from cookies (subject to given consent).<\/li>\n  <\/ul>\n\n  <h2>3. Purposes and Legal Bases<\/h2>\n  <ul>\n    <li><strong>Response to inquiries<\/strong> \u2013 pre-contractual relations (Art. 6(1)(b) GDPR).<\/li>\n    <li><strong>Website maintenance and security<\/strong> \u2013 legitimate interest (Art. 6(1)(f) GDPR).<\/li>\n    <li><strong>Traffic analysis (Google Analytics 4)<\/strong> \u2013 consent (Art. 6(1)(a) GDPR).<\/li>\n    <li><strong>Marketing and remarketing (Google Ads, Meta Pixel)<\/strong> \u2013 consent (Art. 6(1)(a) GDPR).<\/li>\n  <\/ul>\n\n  <h2>4. Third-Party Tools<\/h2>\n  <p>The Website may use the following tools:<\/p>\n  <ul>\n    <li><strong>Google Analytics (GA4)<\/strong> \u2013 analysis of website traffic and user behavior.<\/li>\n    <li><strong>Google Tag Manager (GTM)<\/strong> \u2013 tag\/script management.<\/li>\n    <li><strong>Google Ads<\/strong> \u2013 measurement of campaigns and conversions, remarketing.<\/li>\n    <li><strong>Meta Pixel<\/strong> \u2013 measurement of campaigns on Facebook\/Instagram and remarketing.<\/li>\n  <\/ul>\n  <p>Analytical and marketing technologies are activated only after explicit consent is given via a cookie banner.<\/p>\n\n  <h2>5. Data Recipients<\/h2>\n  <p>Data may be shared with service providers (e.g., hosting, analytics, and advertising platforms) only to the extent necessary for the purposes set out in Section 3.<\/p>\n\n  <h2>6. Data Transfers Outside the EU<\/h2>\n  <p>Google and Meta may process data on servers outside the European Economic Area. Transfers are carried out with appropriate safeguards (e.g., Standard Contractual Clauses \u2013 SCC).<\/p>\n\n  <h2>7. Data Retention Periods<\/h2>\n  <ul>\n    <li>Inquiry data \u2013 until the completion of the communication and\/or up to 24 months based on legitimate interest, unless deletion is requested earlier.<\/li>\n    <li>Cookie data \u2013 in accordance with the retention periods of the specific cookies (as described in the Cookie Policy).<\/li>\n  <\/ul>\n\n  <h2>8. Your Rights<\/h2>\n  <p>You have the right to access, rectification, erasure, restriction, objection, and data portability, as well as the right to withdraw your consent at any time (without affecting the lawfulness of processing prior to withdrawal).<\/p>\n  <p>You have the right to lodge a complaint with the Commission for Personal Data Protection.<\/p>\n\n  <h2>9. Contact<\/h2>\n  <p>For questions regarding this policy, you may contact us at: <strong>sales@cherish.bg<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c573863 qodef-elementor-content-grid e-flex e-con-boxed e-con e-parent\" data-id=\"c573863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45cc9d3 e-con-full e-flex e-con e-child\" data-id=\"45cc9d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bb8bfd e-con-full e-flex e-con e-child\" data-id=\"6bb8bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0726d65 e-con-full e-flex e-con e-child\" data-id=\"0726d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b609aa elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"6b609aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t<h5 class=\"qodef-m-subtitle\">\n\t\tContact Us\t\t\t<\/h5>\n\t\t\t<h2 class=\"qodef-m-title\">\n\t\tFind out more\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e40489 e-con-full e-flex e-con e-child\" data-id=\"6e40489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a23838 e-con-full e-flex e-con e-child\" data-id=\"8a23838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9eaa5 elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-belfort_core_contact_form_7\" data-id=\"ce9eaa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-belfort_core_contact_form_7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"qodef-contact-form-7\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f654-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"654\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/8935#wpcf7-f654-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/8935#wpcf7-f654-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"654\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f654-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"qodef-main-contact\"><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name and surname\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span><\/label><span class=\"qodef-label\"><span class=\"qodef-checkbox-holder\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and am familiar with<\/span><\/label><\/span><\/span><\/span> <a href=\"#\">Privacy Policy<\/a><\/span><\/span>\n\n<div class=\"qodef-button-holder\"><button class=\"wpcf7-form-control wpcf7-submit qodef-button qodef-size--normal qodef-layout--filled qodef-m\" type=\"submit\"><span class=\"qodef-m-text\">Send inquiry<\/span><\/button><\/div><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041f\u041e\u041b\u0418\u0422\u0418\u041a\u0410 \u0417\u0410 \u041f\u041e\u0412\u0415\u0420\u0418\u0422\u0415\u041b\u041d\u041e\u0421\u0422 1. \u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440 \u043d\u0430 \u043b\u0438\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440 \u043d\u0430 \u043b\u0438\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u043f\u043e \u0441\u043c\u0438\u0441\u044a\u043b\u0430 \u043d\u0430 \u0420\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442 (\u0415\u0421) 2016\/679 (GDPR) \u0435: \u0421\u043e\u0444\u0431\u0430\u0443 \u0415\u041e\u041e\u0414 \u0415\u0418\u041a: 205731676 \u0418\u041d \u043f\u043e \u0417\u0414\u0414\u0421: BG205731676 \u0410\u0434\u0440\u0435\u0441: \u0433\u0440. \u0421\u043e\u0444\u0438\u044f, \u0431\u0443\u043b. \u201e\u041f\u0440\u043e\u0444. \u0426\u0432\u0435\u0442\u0430\u043d \u041b\u0430\u0437\u0430\u0440\u043e\u0432\u201c \u2116126, \u0431\u043b. \u0410, \u0435\u0442. 4, \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0418\u043c\u0435\u0439\u043b: sales@cherish.bg 2. \u041a\u0430\u043a\u0432\u0438 \u0434\u0430\u043d\u043d\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043c\u0435 2.1 \u0414\u0430\u043d\u043d\u0438, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043e\u0442 \u0412\u0430\u0441 \u0438\u043c\u0435; \u0442\u0435\u043b\u0435\u0444\u043e\u043d; \u0438\u043c\u0435\u0439\u043b; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-8935","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/pages\/8935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/comments?post=8935"}],"version-history":[{"count":3,"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/pages\/8935\/revisions"}],"predecessor-version":[{"id":8938,"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/pages\/8935\/revisions\/8938"}],"wp:attachment":[{"href":"https:\/\/cherish.bg\/en\/wp-json\/wp\/v2\/media?parent=8935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}