1. What Are Cookies
Cookies are small text files stored on your device when you visit the website, helping ensure its proper functioning, as well as enabling analysis and marketing (subject to consent).
2. What Categories of Cookies We Use
2.1 Strictly Necessary (Essential)
These cookies are necessary for the proper functioning of the Website and cannot be disabled in our systems.
2.2 Analytical
They are used to measure and analyze website traffic and to improve the user experience.
- Google Analytics (GA4)
They are activated only after your consent.
2.3 Marketing
They are used to measure the effectiveness of advertisements and for remarketing.
- Google Ads (conversions, remarketing)
- Meta Pixel (Facebook/Instagram remarketing)
They are activated only after your consent.
2.4 Functional (if enabled)
They are used to remember settings and preferences. If the Website does not use such cookies, this section may remain general or be removed.
3. Google Tag Manager
Сайтът използва Google Tag Manager за управление на аналитични и маркетингови тагове. Самият GTM не събира директно лични данни, но чрез него могат да се зареждат услуги като GA4, Google Ads и Meta Pixel. Тези услуги се активират след Вашето съгласие.
4. Consent and Preference Management
Upon your first visit to the Website, a cookie banner is displayed, through which you can:
- accept all cookies;
- reject non-essential cookies;
- set preferences by category.
You can change your choice at any time via a “Cookie Settings” link/button (if available) or through your browser settings.
5. Retention Periods
Retention periods depend on the specific cookie – some are session-based (until the browser is closed), while others are persistent (for a defined period, e.g., up to 24 months).
6. How to Delete Cookies
You can delete or block cookies through your browser settings. Please note that blocking strictly necessary cookies may affect the functionality of the Website.