PRIVACY POLICY

Data Controller

The data controller within the meaning of Regulation (EU) 2016/679 (GDPR) is:

  • Sofbau EOOD
  • UIC: 205731676
  • VAT ID (under the Bulgarian VAT Act): BG205731676
  • Address: Sofia, Prof. Tsvetan Lazarov Blvd. No. 126, Block A, Floor 4, Bulgaria
  • Email: sales@cherish.bg

2. What Data We Process

2.1 Data Provided by You

  • name
  • phone
  • email
  • content of the inquiry.

2.2 Data Collected Automatically

  • IP address;
  • device/browser data;
  • website behavior (pages visited, time spent, clicks, traffic source);
  • identifiers and data from cookies (subject to given consent).

3. Purposes and Legal Bases

  • Response to inquiries – pre-contractual relations (Art. 6(1)(b) GDPR).
  • Website maintenance and security – legitimate interest (Art. 6(1)(f) GDPR).
  • Traffic analysis (Google Analytics 4) – consent (Art. 6(1)(a) GDPR).
  • Marketing and remarketing (Google Ads, Meta Pixel) – consent (Art. 6(1)(a) GDPR).

4. Third-Party Tools

The Website may use the following tools:

  • Google Analytics (GA4) – analysis of website traffic and user behavior.
  • Google Tag Manager (GTM) – tag/script management.
  • Google Ads – measurement of campaigns and conversions, remarketing.
  • Meta Pixel – measurement of campaigns on Facebook/Instagram and remarketing.

Analytical and marketing technologies are activated only after explicit consent is given via a cookie banner.

5. Data Recipients

Data may be shared with service providers (e.g., hosting, analytics, and advertising platforms) only to the extent necessary for the purposes set out in Section 3.

6. Data Transfers Outside the EU

Google and Meta may process data on servers outside the European Economic Area. Transfers are carried out with appropriate safeguards (e.g., Standard Contractual Clauses – SCC).

7. Data Retention Periods

  • Inquiry data – until the completion of the communication and/or up to 24 months based on legitimate interest, unless deletion is requested earlier.
  • Cookie data – in accordance with the retention periods of the specific cookies (as described in the Cookie Policy).

8. Your Rights

You have the right to access, rectification, erasure, restriction, objection, and data portability, as well as the right to withdraw your consent at any time (without affecting the lawfulness of processing prior to withdrawal).

You have the right to lodge a complaint with the Commission for Personal Data Protection.

9. Contact

For questions regarding this policy, you may contact us at: sales@cherish.bg.

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